Used Cars For Sale Wilmington Nc – It’s common to see ads that offer rental cars for $ 6.00, $ 8.00 or $ 9.00 per day and I have serious doubts in believing that these prices are real. You know, if that looks too good to be true, maybe that is true. Let’s see, if a car is rented with, say $ 10.00 / day, it has the potential to generate $ 300.00 in revenue for that month, however, because it is rented only part of the month, around 75% to 80% of the time , I will assume 80% and say that income for the month can be $ 240.00. Now it is far below unit costs, which in addition must include insurance and maintenance and other costs directly related to the car. So, do we believe that a car rental company is willing to rent a car far below what it costs? Very?
I can understand some special circumstances where prices may be low because the business may be slow at certain times and I also understand that competition, which can be very fierce, can reduce prices, but to consistently rent a car below the cost … it’s not maybe.
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I have seen these low rates and found several things. When you enter appropriate search words on Google you see ads at $ 7.00 a day, but when you click on that option you see a completely different price. I just entered: rent a Wilmington (North Carolina) car and choose the $ 7.00 / day option and then realize that prices start at $ 21.00 and leave from there. I can also see that the option I chose took me to a site that is not a car rental company but offered to find car rental prices from other sites, none of them a car rental company. So this is definitely an “internet marketer” that generates income, I imagine, by sending clicks to other pages. When the actual supplier of the service gets my reservation, I may have gone through three or more sites that function as “brokers”. So a $ 7.00 / day car isn’t in Wilmington, and then the price we find doesn’t have to be from a car rental company but some other “brokers” who offer services.
I also found a car rental company that offered very low prices for special dates and places, as low as $ 5.92, but there were additional fees and surcharges that brought the tariff to $ 15.70 and then I had to pay in advance the reservation. If later I want to make changes to the reservation I have to pay an additional fee and if I do not show up I lose all the money I have paid in advance. And if I return the car early or late, I have to pay an additional fee, etc.
There are other examples of low rates where small print requires me to buy coverage, sometimes at very high prices, or reservations not respected. So I showed up at the counter and then I was required to show proof of insurance, and not only any evidence that could be done (most people failed to bring the necessary proof of insurance), failed so I was forced to buy coverage at a very high price.
More and more airlines, car rental companies and the like are separating the services they offer and picking them up separately, such as food on the plane, checking baggage, even choosing seats, etc. This presents several advantages because one can manage to reduce total service costs, but requires a rather large investment of time spent researching and reading various conditions for each of the different services. It becomes increasingly difficult to compare services and sometimes impossible because the full range of features offered can vary greatly from one supplier to the next. It is clear that this is a way to increase revenue because customers find it difficult to find time to make appropriate choices and most only accept things as they are and pay more.
When we are given too many choices about what we want, it becomes a problem because we may forget to include what we want and we may not really understand the choices offered and then be disappointed later. This is what happens with some of the service industries mentioned and other similar ones, where if you don’t ask, or if you don’t understand or read the small print you will be disappointed and eventually will pay more than you have to.
One basic premise of free markets is that there are many suppliers offering the same services, however, suppliers make every effort to try and differentiate their services from others because they believe this will benefit them and in this effort include the “tricks” we see while playing, such as offering “feed” levels, etc.
Of course there are other suppliers who do not use this tactic and offer their services in clear terms on what initially appears to be a higher price, and I for one, are one of those who prefer this supplier. I have to say that in most cases a $ 6.00 / day car can turn out to be the most expensive alternative, and that is why I usually go with someone who has a good reputation for good service and prices and I am rarely disappointed, if at all.
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